Case Study

Skin Institute Technology Growth Partnership


Client Background:

Skin Institute is a leading dermatological clinic renowned for its expertise in skin care treatments and dermatological procedures. Initially starting as a single location practice, Skin Institute expanded rapidly over the years, establishing 18 nationwide locations. As the business grew, so did the complexity of its IT infrastructure needs.


Specialist Healthcare





In its early stages, Skin Institute operated with minimal IT infrastructure, relying on a single server tucked under a desk. However, as the business expanded geographically and in scale, managing IT systems became increasingly challenging. Skin Institute faced several key challenges:

1. Outdated Infrastructure: The reliance on a single server posed risks of data loss, downtime, and inefficiency.

2. Security Concerns: With the digitization of patient records and sensitive medical information, Skin Institute needed robust security measures to ensure compliance with healthcare regulations and protect patient privacy.

3. Manual Processes: for managing patient photos and records were time-consuming and prone to errors, hindering staff productivity and patient care.


Optimyze Managed IT Services

Optimyze, a trusted Managed Service Provider (MSP), was enlisted to address Skin Institute's IT challenges and propel its growth trajectory. Optimyze offered a comprehensive suite of managed IT solutions tailored to meet Skin Institute's evolving needs:

  • Infrastructure Modernization: Optimyze initiated a comprehensive overhaul of Skin Institute's IT infrastructure, migrating from the outdated single-server setup to a robust cloud-based architecture. This modernization ensured scalability, reliability, and enhanced performance across all 18 clinic locations.
  • Enterprise-Grade Security: Recognizing the critical importance of data security in healthcare, Optimyze implemented enterprise-grade security measures, including advanced firewalls, encryption protocols, and intrusion detection systems. This fortified Skin Institute's network against cyber threats and ensured compliance with HIPAA regulations.
  • Managed Network Services: Optimyze assumed responsibility for managing Skin Institute's entire network ecosystem, including cloud PBX, fiber connections, WiFi access points, and firewalls. This proactive approach to network management ensured seamless connectivity and optimized performance across all locations.
  • Cloud-Based Application Development: Addressing the need for streamlined patient photo management, Optimyze developed a custom HIPAA-compliant iPad/iPhone application. Integrated with Microsoft 365 Single Sign-On (SSO), this app enabled secure capture, storage, and management of patient photos in the cloud, enhancing efficiency and data security.


By partnering with Optimyze, Skin Institute achieved significant improvements in its IT infrastructure and operational efficiency:

  • Scalable Infrastructure: The transition to a cloud-based architecture empowered Skin Institute to scale its operations seamlessly across multiple locations, accommodating its rapid growth trajectory.
  • Enhanced Security and Compliance: Optimyze's robust security measures ensured the protection of patient data and compliance with regulatory standards, bolstering trust and confidence among patients and stakeholders.
  • Streamlined Operations: The development of the HIPAA-compliant application revolutionized patient photo management, eliminating manual inefficiencies and improving staff productivity.
  • Cost Savings: By outsourcing its IT management to Optimyze, Skin Institute minimized IT overhead costs while maximizing the value derived from modern, enterprise-grade IT solutions.


Through its partnership with Optimyze, Skin Institute successfully navigated the complexities of IT management and positioned itself for sustained growth and success in the competitive healthcare landscape. By leveraging cutting-edge technologies and proactive managed IT services, Skin Institute continues to deliver exceptional patient care while driving operational excellence across its nationwide network of clinics.

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